Soulcycle

Soulcycle was founded in New York in 2006 by Julie Rice and Elizabeth Cutler, who developed the concept of the indoor cycling class that was as much a community experience and a spiritual practice as it was a cardiovascular workout. The specific combination of the candlelit room, the motivational instructor whose personality and energy are central to the class experience, the music that drives the cycling choreography, and the intention-setting at the beginning of the class that connects the physical effort to the personal aspiration created the Soulcycle format that the brand has maintained and that its competitors have emulated.

The Soulcycle Georgetown location at 1042 Wisconsin Avenue NW serves the Georgetown fitness community with the full Soulcycle class schedule, from the early morning classes that the Georgetown professional uses to begin the workday with the full-body cardiovascular and resistance training of the Soulcycle session through the evening classes that the Georgetown social calendar allows after the work commitment. The Soulcycle class format, in which the instructor leads the group through the choreographed cycling sequence and the upper body weight work that the Soulcycle class includes, provides the complete cardiovascular and resistance training session in the 45-minute class format.

The community dimension of the Soulcycle experience, which the Georgetown location builds among the regular class attendees who share the same class times week after week, creates the social motivation structure that the solo fitness practice cannot provide.

Hours run from early morning through evening most days of the week. The Soulcycle Georgetown at 1042 Wisconsin Avenue NW provides the cycling studio experience with the early morning class schedule that the Georgetown professional needs for the before-work fitness session: the 6am and 6:30am classes that the Soulcycle schedule includes on weekdays provide the Georgetown lawyer and the Georgetown diplomat with the full cycling class before the 8am or 8:30am work commitment. The 45-minute class format that Soulcycle maintains allows the Georgetown professional to complete the full cycling session and the shower and the commute within the morning’s available time before the workday begins.

The Wisconsin Avenue Georgetown location at 1042 is in the lower Wisconsin Avenue commercial section near the Georgetown waterfront, in the commercial block that the Georgetown professional uses for the daily fitness and personal care appointments. Hours run from early morning through evening on weekdays and adjusted weekend hours. The Soulcycle Georgetown at 1042 Wisconsin Avenue NW provides the series pack and the single-class purchase options that allow the Georgetown fitness client to commit to the cycling practice at the level that the Georgetown schedule and the Georgetown budget accommodate. The series pack, which reduces the per-class price for the Georgetown client who commits to the ten or twenty-class purchase, is the format that the Georgetown regular Soulcycle client uses for the ongoing cycling practice. Hours run from early morning through evening on weekdays and adjusted weekend hours.