Mattress Firm

Mattress Firm at 1634 Wisconsin Avenue NW is the national mattress retail chain’s upper Georgetown commercial block location, offering the range of mattress brands from the major manufacturers that the American mattress retail market has been organized around for decades. The Mattress Firm retail model, which operates the highest-volume mattress retail chain in the United States through more than 2,000 stores, provides the Georgetown residential customer with the accessible, try-before-you-buy mattress shopping experience that the category’s product characteristics require.

The mattress purchase is a category that the American consumer makes infrequently, typically every eight to ten years, which means the retail experience must concentrate a significant amount of product education into a relatively brief shopping visit. The Mattress Firm showroom format, which covers the full range from the entry-level innerspring mattress through the mid-range hybrid designs to the premium memory foam and latex options from Tempur-Pedic and the other premium brands, allows the customer to test multiple price and comfort options in a single visit.

The Georgetown upper Wisconsin Avenue location at 1634 serves the residential Georgetown and Glover Park communities who need the mattress purchase option in their neighborhood commercial corridor. The residential density of the upper Georgetown and Glover Park neighborhoods, combined with the consistent turnover of rental housing in the area around Georgetown University, generates the regular mattress replacement demand that the commercial retail format addresses.

The sleep product range at Mattress Firm extends beyond the mattress itself to the adjustable base, the pillow selection, and the bedding products that the complete sleep system requires.

Hours run from 10am most days and 11am Sunday. The Mattress Firm Georgetown location at 1634 Wisconsin provides the full range of the current mattress market from the entry-level innerspring mattress through the mid-range hybrid designs to the premium memory foam and latex products. The mattress buyer in the Georgetown market, which includes both the long-term Georgetown homeowner who is replacing an aging mattress and the Georgetown University student who is furnishing a first apartment, has different needs and budget considerations that the range of the Mattress Firm inventory addresses.

The sleep technology market, which has expanded significantly in the decade since the direct-to-consumer mattress brands challenged the traditional retail model, has created a more educated mattress buyer who arrives at the showroom with specific questions about foam density, coil count, and sleep temperature regulation. The Mattress Firm showroom staff are trained to address these technical questions alongside the subjective comfort preferences that the mattress decision ultimately requires. Hours run from 10am most days and 11am Sunday. The Mattress Firm financing and delivery program, which the Georgetown location offers alongside the full product range, provides the Georgetown customer with the complete purchase experience from the showroom test through the home delivery and the old mattress removal that the mattress replacement requires. Hours run from 10am most days and 11am on Sunday at 1634 Wisconsin Avenue NW.