Kiehl's

Kiehl’s was founded as a pharmacy in New York’s East Village in 1851, developing from the traditional apothecary that served the neighborhood’s health needs with the compounded medicines and the skincare preparations that the pharmacy tradition had always included. The brand’s heritage, which the Georgetown M Street store at 3110 maintains through the apothecary-style retail environment and the generous sampling policy that allows the customer to test any product before purchase, distinguishes Kiehl’s from the conventional beauty brand’s polished marketing approach.

The Kiehl’s product line, which was acquired by L’Oreal in 2000 but has maintained the brand’s product philosophy and the apothecary retail identity, covers the full range of the skincare category: the moisturizers, from the Ultra Facial Cream that has become one of the most widely used facial moisturizers in the American market to the Midnight Recovery Concentrate that addresses the specific overnight skin repair process; the eye care products; the cleansers; the masks and the exfoliants; and the sun protection products that the Georgetown client uses for the daily UV protection.

The Kiehl’s men’s grooming line, which includes the Facial Fuel moisturizer and the grooming products that the contemporary man’s skincare routine uses, has established Kiehl’s as one of the primary entry points into the men’s skincare category for the Georgetown male professional who is beginning a skincare practice for the first time.

Hours run from 10am most days and 11am on Sunday. The Kiehl’s Georgetown M Street store at 3110 maintains the brand’s characteristic sampling culture: the Kiehl’s policy of providing sample sizes of any product upon request, which the staff implement consistently, allows the Georgetown customer to test the specific product formula in the actual skin use before committing to the full-size purchase. The Georgetown Kiehl’s customer who has tried the Ultra Facial Cream in the sample provided at the store before buying the full size has made a better-informed purchase than the customer who bought the product based on the review.

The Kiehl’s men’s grooming line has particular relevance in the Georgetown professional market: the Georgetown professional man who is beginning a skincare practice often starts with the Kiehl’s Facial Fuel moisturizer and the Kiehl’s facial cleanser as the accessible, no-nonsense entry point into the skincare category. The M Street Georgetown store at 3110 is open from 10am most days and 11am on Sunday. The Kiehl’s sampling policy at 3110 M Street NW, which provides the customer with sample sizes of any product at no charge, is the most distinctive feature of the Kiehl’s retail experience and the one that has built the brand’s reputation for the trustworthy beauty retailer. The Georgetown Kiehl’s customer who has tested three or four samples over successive visits before purchasing the product has made a considered decision that the full-size product will confirm. The Georgetown M Street store is open from 10am most days and 11am on Sunday.