Hershey's Ice Cream

Hershey’s Ice Cream at 3151 K Street NW is at the Georgetown waterfront, in the canal-level commercial cluster that serves the recreational users of the Georgetown Waterfront Park and the C and O Canal towpath. The K Street address is in the section between the Georgetown Harbour development and the Thompson Boat Center, at the level of the Potomac rather than the M Street commercial district above.

The Hershey’s brand, which began as the chocolate company that Milton Hershey founded in 1894 in Pennsylvania, extended into ice cream through a separate licensee arrangement that produces the Hershey’s branded ice cream sold in scoop shops and grocery stores under the Hershey’s trademark. The Hershey’s chocolate ice cream category, which uses the milk chocolate flavor profile that the Hershey bar established as the American milk chocolate standard, produces the ice cream flavors that the brand’s chocolate legacy suggests: the milk chocolate, the dark chocolate, the cookies and cream, and the other chocolate-forward options that the Hershey’s flavor inventory supports.

The K Street waterfront location serves the ice cream demand that the Georgetown waterfront recreational population generates: the cyclist who finishes the towpath ride and wants a post-ride dessert, the family walking through the Waterfront Park, and the Georgetown visitor who follows the canal towpath from the upper commercial district down to the river level and wants a cold snack at the end of the walk.

The Georgetown Waterfront Park and the C and O Canal area see their peak recreational traffic in the warmer months from spring through fall, which is the same season when ice cream demand peaks. The K Street scoop shop is positioned to capture this seasonal demand.

Hours run from noon daily with extended closing on Friday and Saturday evenings. The K Street waterfront ice cream shop serves a seasonal customer that peaks in the warmer months when the Georgetown waterfront recreational activity is at its highest. The C and O Canal towpath cyclists who complete the first section of the historic trail, the kayakers and paddleboarders who launch from the Thompson Boat Center, and the families who use the Georgetown Waterfront Park for the afternoon generate the post-activity ice cream demand that the K Street scoop shop addresses. The Hershey’s brand recognition provides the trusted quality marker for the visitor who wants a familiar product in an unfamiliar setting, and the chocolate-forward menu reflects the candy company’s century-long association with the American sweet tooth. The K Street commercial development at 3151, which is in the section of the Georgetown waterfront area between the Harbour complex and the Thompson Boat Center, serves the recreational users of the waterfront as well as the residential Georgetown neighborhood above. The Hershey’s Ice Cream scoop shop at this address provides the sweet conclusion to a Georgetown waterfront afternoon that the K Street setting generates, serving the ice cream demand that the C and O Canal towpath cyclists, the kayakers from the Thompson Boat Center, and the Waterfront Park families generate in the warmer months.