Hastens

Hastens has been producing luxury beds in Koping, Sweden since Johan Adolf Jansson founded the company as a horse-equipment manufacturer in 1852. The transition from saddle-making to bed-making used the same raw material: the horsetail hair that the saddle-maker’s craft had always required. Jansson’s discovery that the long, springy horsetail hair was also the ideal filling material for a sleeping surface, with its natural ability to regulate temperature and to provide resilient support, became the foundation of the Hastens bed that the company has produced across seven generations of family ownership.

The Hastens bed is made entirely from natural materials: the horsetail hair filling, which requires years of preparation before it is suitable for the bed; the cotton ticking in the distinctive blue-and-white check pattern that Hastens has used since the 1970s; the wool batting that adds warmth and moisture absorption; and the Swedish pine springs that the Hastens spring system has used across more than 170 years of production. The absence of synthetic materials is not a marketing position but a practical consequence of the natural material philosophy that has defined the Hastens product from the beginning.

The Georgetown Wisconsin Avenue showroom at 1510 serves the Georgetown residential market with the Hastens bed at the highest tier of the luxury sleep product market. The customer who comes to the Hastens showroom is not comparison-shopping in the mattress retail sense but is considering a specific investment in the sleep experience that the Hastens bed provides.

The Georgetown professional and diplomatic community that has historically valued quality in domestic goods is the natural market for the Hastens product. Hours run Monday through Saturday. The Hastens shopping experience is organized around the sleep test, which requires the customer to spend enough time on the bed to begin to experience how the DUX support system responds to the body’s weight and shape. The showroom consultant who guides the Hastens customer through the bed selection process works with the customer’s sleep position, weight, and any specific sleep challenges that the customer describes to recommend the specific firmness and comfort configuration that the individual sleeper’s needs require.

The Georgetown residential community’s appreciation for the quality of natural materials in domestic goods, which is expressed across the full range of the Georgetown design market from the antique furniture to the natural stone countertops, extends to the sleep environment in the customer who is willing to invest in the Hastens standard. The Georgetown Wisconsin Avenue location at 1510 places the Hastens showroom in the commercial district that the Georgetown homeowner uses for the full range of domestic goods acquisition. Hours run Monday through Saturday. The Hastens showroom at 1510 Wisconsin Avenue is open Monday through Saturday, with the sleep consultation available during all open hours by walk-in or by appointment for the extended consultation that the full Hastens bed specification requires. The Georgetown Wisconsin Avenue address is in the residential commercial district above the main tourist corridor, which provides the Hastens client with the neighborhood shopping experience appropriate to the serious residential purchase.