Bluemercury

Bluemercury was founded by Marla and Barry Beck in Georgetown in 1999, opening the first Bluemercury location on M Street in the specific Georgetown commercial context where the luxury beauty boutique could serve the neighborhood’s affluent and internationally traveled residential and shopping audience. The original M Street Georgetown location remains the address most closely associated with the brand’s founding story. The Becks’ concept, which combined the curated luxury skincare product selection of the European and American beauty lines with the professional spa services that the American apothecary format had not previously combined, created the luxury beauty boutique model that the brand has expanded nationally while maintaining the Georgetown flagship’s neighborhood character.

The Bluemercury product selection covers the finest American and European skincare brands in the curated format that the trained Bluemercury staff are equipped to navigate with the client. The brands that Bluemercury carries, including La Mer, Malin and Goetz, Retrouve, and the Bluemercury private label M-61 Skincare line, represent a different approach from the department store beauty counter: the Bluemercury staff’s product knowledge allows them to guide the client to the specific formulations that the client’s skin type and concerns require.

The spa services at the M Street location, which include the customized facial that the trained Bluemercury aesthetician develops for the specific client’s skin, bring the professional skincare service into the same retail appointment that the product consultation provides.

Hours run from 10am most days and 11am on Sunday. The Bluemercury M Street flagship at 3059 is the address most associated with the brand’s Georgetown identity, which the Becks’ founding story and the brand’s subsequent national expansion have made into one of the more cited examples of the successful independent beauty retail concept. The Georgetown flagship maintains the neighborhood character of the original store alongside the expanded product selection and the professional spa service that the brand has developed over more than two decades of operation.

The M-61 Skincare private label line that Bluemercury developed and that is exclusive to the brand provides the Georgetown Bluemercury client with the skincare formulations that the brand’s own research and the aestheticians’ clinical experience have produced. The M-61 line, which includes the Power Glow Peel, the Hydraboost Moisturizer, and the other formulations that the Georgetown Bluemercury staff use in the professional facial treatments, allows the Georgetown client to extend the professional treatment’s results into the daily home routine. Hours run from 10am most days and 11am on Sunday. The Bluemercury M Street flagship at 3059 M Street NW maintains the founding Georgetown neighborhood identity that the brand built from the 1999 opening: the neighborhood luxury beauty boutique that serves the Georgetown residential community with the product expertise and the spa service that the founding concept established. The M Street flagship remains the address most associated with the Bluemercury founding story and the Georgetown beauty tradition that the brand helped establish. Hours run from 10am most days and 11am on Sunday.