Billy Hicks

Billy Hicks at 3277 M Street NW occupies a position in the Georgetown bar and restaurant landscape as a casual neighborhood spot with food and drink in the evening format that M Street’s commercial activity generates demand for. The upper M Street location, in the section toward the 32nd and 33rd Street blocks, sits within the retail and restaurant cluster that has made this stretch of M Street a consistent destination for Georgetown evenings.

The American food format at Billy Hicks covers the casual dining menu categories that a bar and restaurant in this position serves: the appetizers and shareable plates that bar customers want alongside their drinks, the entrees that the customers who come primarily for a meal need, and the brunch format that the weekend daytime service at Georgetown bars supports. The kitchen operates in the register that M Street bar food requires: approachable, well-executed, and generous enough to make the bar visit into a full evening rather than just a stop for drinks.

M Street’s concentration of bars and restaurants in the Georgetown commercial district creates a competitive environment where each establishment needs to provide something that distinguishes it in the customer’s choice set. Billy Hicks serves the customer who wants the casual bar experience with food that functions as more than an afterthought, in the part of M Street that has enough foot traffic on weekend evenings to make spontaneous stops part of the evening’s logic.

The full bar program provides the cocktails, beer, and wine selection that the Georgetown bar customer expects from an M Street establishment. The wine-by-the-glass selection and the cocktail menu give the customer alternatives to the beer-forward bar format that some Georgetown bars maintain.

Hours run from 4pm on weekdays to midnight, with noon opening and 1am closing on Friday and Saturday, and noon to midnight on Sunday. The upper M Street location at 3277 places Billy Hicks in the section of M Street that begins to transition from the main Georgetown commercial cluster toward the residential blocks to the west. This end of M Street sees a slightly different foot traffic from the central M Street cluster at 3100-3200, with more of the foot traffic from the Georgetown University campus direction and the upper M Street residential blocks. A bar and restaurant at this address serves both the Georgetown student population moving toward campus from the commercial district and the residents of the adjacent M Street and 33rd Street blocks. The casual American menu in the bar and restaurant format suits this mixed daytime and evening population. Weekend nights at this end of M Street, after the dinner hour, generate the bar traffic that the late closing hours on Friday and Saturday accommodate. Reservations for the dining room are available through the standard channels.