Alo Yoga

The corner of Wisconsin Avenue and M Street is the busiest intersection in Georgetown, and the space at 3200 M Street NW has had some of the neighborhood’s most recognizable tenants over the decades. When Banana Republic vacated the address, Alo Yoga moved in and opened on June 9, 2023 with a shopping event that drew a crowd the kind of brand launch Georgetown has not always had the retail heft to attract. The opening reflected something about both the neighborhood’s current commercial character and about Alo’s expansion ambitions.

Alo was founded in Los Angeles in 2007 by Danny Harris and Marco DeGeorge with the intention of making yoga clothing that could function outside the studio as well as in it. The name stands for Air, Land, and Ocean, a reference to the environments where the brand’s customers were already active. The product line, which centers on leggings, sports bras, hoodies, jackets, and related pieces in technical fabrics, built a following in the yoga and fitness community before spreading into the broader athleisure category that has come to occupy a significant portion of the contemporary casual clothing market.

The Georgetown store carries the full men’s and women’s lines. The corner location gives the store high visibility on both the M Street and Wisconsin Avenue sides, and the floor plan takes advantage of the corner footprint with display sections organized around product categories rather than along a single wall. The store is designed as a lifestyle retail environment rather than a pure athletic wear outlet: lighting, fixtures, and visual presentation position the clothing alongside a wellness sensibility rather than purely as technical gear.

Alo operates studios in addition to retail locations in several markets, offering yoga classes at ALO Sanctuary spaces. The DC market has an East location for those who want to practice as well as shop.

Hours run from 10am Monday through Saturday, with weekend hours running until 9pm on Friday and Saturday and the Sunday opening at 11am. The corner address is directly accessible from any Georgetown approach. For visitors arriving by car, the M Street parking garages on the surrounding blocks are the most practical options on weekdays, and the Wisconsin Avenue garage is available on weekends. Online ordering is available at aloyoga.com for those who want to review inventory before visiting the store in person, or for items not available in the Georgetown location’s current floor selection. The Georgetown location participates in Alo’s broader community programming, including partnerships with local yoga studios and fitness events. VIP shopping events tied to seasonal launches have been part of the store’s presence since the June 2023 opening. For sizing and fit questions specific to activewear, the staff at the M Street location are trained on the full technical line and can speak to fit differences between the yoga, training, and lifestyle product categories that make up the core of the brand’s range.